Values and Principles

Our goal is to build teams that are effective, efficient and engaged as they achieve business outcomes while creating valuable products their customers love.


We value:

  • Individuals and interactions over processes and tools
  • Working solutions over comprehensive documentation
  • Customer focused collaboration over silos and hierarchy
  • Responding to change over following a plan
  • Relentless improvement over settling for status quo


We show these values by making decisions by using these principles:

  • Our highest priority is to satisfy the customer through early and continuous delivery of valuable solutions.
  • Welcome changing requirements, even late in the process. High performing teams harness change for the customer's competitive advantage.
  • Deliver working solutions frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
  • Business people, designers and developers must work together daily, and with a common set of shared outcomes.
  • Build solutions around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
  • The most efficient and effective method of conveying information to and within a product team is face-to-face conversation.
  • Working solutions are the primary measure of progress.
  • High performing teams deliver at a sustainable pace. The sponsors, designers, developers, and users should be able to maintain a constant pace indefinitely.
  • Continuous attention to technical excellence and good design enhances agility.
  • Simplicity--the art of maximizing the amount of work not done--is essential.
  • The best architectures, requirements, designs and solutions emerge from self-organizing teams.
  • At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.


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