Who is your customer?

 

The first shared agile principle is -

“Our highest priority is to satisfy the customer through early and continuous delivery of value.” - The Agile Manifesto

• When was the last time your team... talked about your customer? 
• Who is your customer?  Is everyone on your team working for the same customer?
• Is the work you're doing today creating value for your customer?  How do you know?
• How will the work you do today help to satisfy your customer?
• If your customer saw the top of your team's backlog, would they agree it's important and valuable?
• Is your team regularly engaging with the customer to inform the product direction?

In the hustle and bustle of our day, it can be easy to lose sight of the "why we're doing this."

Take some time this week, and invest in your team.  Talk about who your customer is and what problem you're solving for them.  Better yet, talk to your customer and benefit from their feedback and perspective. 

You might be surprised what you learn.

We all win together!