Agile Product - Values and Principles

What is agile?

We can define agile as “An approach by which fully dedicated, persistent, cross-functional teams work iteratively to achieve shared business outcomes, in small increments with frequent releases based on data and customer input.”  


Our goal is to build teams that are effective, efficient and engaged as they achieve business outcomes while creating valuable products their customers love.

We value:

  • Individuals and interactions over processes and tools
  • Working product over comprehensive documentation
  • Customer focused collaboration over silos and hierarchy
  • Responding to change over following a plan
  • Relentless improvement over settling for status quo

We show these values by making decisions by using these principles:

  1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable products.
  2. Welcome changing requirements, even late in the process. Agile teams harness change for the customer's competitive advantage.
  3. Deliver working product frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.
  4. Business people, designers and developers must work together daily, and with a common set of shared outcomes.
  5. Build products around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
  6. The most efficient and effective method of conveying information to and within a product team is face-to-face conversation.
  7. Working product is the primary measure of progress.
  8. Agile product teams deliver at a sustainable pace. The sponsors, designers, developers, and users should be able to maintain a constant pace indefinitely.
  9. Continuous attention to technical excellence and good design enhances agility.
  10. Simplicity--the art of maximizing the amount of work not done--is essential.
  11. The best architectures, requirements, designs and solutions emerge from self-organizing teams.
  12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.


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