Dear Agile Marketing Leader...
I'm not going to lie - I'm super proud of (and very fond of) our agile marketers. To a person these are some of the most customer focused, creative, passionate people I've ever had the pleasure of working with. Every day I get a little smarter (not hard considering where I'm starting from) by observing and listening to them as they continually take steps forward as agile individuals and teams. I recently asked a few of our agile marketers, managers and leaders - "what do you wish your manager / leader knew about agile (mindset OR framework) before started to work on (or with) an agile team?" I got back so many amazing and powerful responses - I decided to summarize them and send them out to everyone! So without further preamble or ado - Agile is (and isn't)... Agile is a methodology as well as a mindset, the mindset to work in the environment is very important. Agile is about the team, where members need to be willing to learn and take on new re...